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©2019 Vspry Australia Limited ABN 41 631 026 330

AUSTRAC entity 100596167    AFCA member 70636

Level 19, 10 Eagle St Brisbane QLD Australia 4000

Phone 1800 934 185

Gyms & Personal trainers

The 24-hour gym now proliferates, catering to the market of those who are time-poor during regular business hours, self-motivated, and wellness-motivated. However, there is also a cohort of consumers who prefer a more personal, full-service model, provided it is offered with sufficient flexibility. The last few years have also seen the rise of fit and attractive young people marketing their own exercise and wellness programs directly to a customer base maintained through social media. 

Challenges

Digital and virtual wellness coaching that increasingly can be delivered from anywhere on the globe, to a generation of digital natives.

Engaging in fitness activities incurs a cost to consumers – at the most basic level,
suitable clothing and footwear is required, and at a higher level, the costs of personal training sessions and gym memberships can rise steeply. As such, these expenditures are highly sensitive to economic conditions and levels of discretionary income.

High rates of obesity are a feature of many communities, which brings with it a large share of the population with the need and/or desire to lose weight and to increase their levels of physical activity. While the overweight and obese who are directed or motivated to participate in fitness, there is also a cohort for whom their condition presents them with obstacles to participating in fitness – they may feel their health is too poor, that it is too hard or unpleasant to exercise, feel too embarrassed to go to a gym, or that even accessing a fitness facility is too difficult. 

Questions

How does the fitness profession become less exposed to changes in discretionary spending, and diversify its ultimate source of funding?

How does the fitness profession provide more consumer-centric services, leveraging digitisation and big data?

How does the fitness profession reduce its cost of customer acquisition and become more efficient in order to compete virtual providers?

Answers

Vspry is a fresh and complementary source of new fitness and wellness funding, independent of government policy, and independent of private health insurers.

Vspry has the capacity to bring new health-conscious consumers without relying upon expensive marketing or gimmicky incentives. 

Vspry can link a consumer's wellness plan to regular fitness activities

Register your interest to become an early adopter.