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©2019 Vspry Australia Limited ABN 41 631 026 330

AUSTRAC entity 100596167    AFCA member 70636

Level 19, 10 Eagle St Brisbane QLD Australia 4000

Phone 1800 934 185


We all deserve the best in primary eye health and vision care. Nearly 50% of us have or will encounter long-term eye conditions yet 90% of all vision impairment is preventable or treatable. Regular eye examinations are key to improving eye health.

Currently, the primary eye care system relies, for sustainability, on cross subsidisation of clinical services by the sale of optical appliances. Whilst most optometry services attract a public health system rebate, this rebate is well beneath the average real cost of providing clinical care. Whilst patients may be charged an additional fee, it is frequently unfeasible, in terms of supporting patient access, to charge patients the full gap between a recommended fair fee for the service, and the government rebate.


As patients with private health insurance cover are often more likely to purchase the prescription appliances they require, private health insurance effectiveness (or lack thereof) has a significant impact not only on the sustainability of optical dispensing, but also of the provision of optometry clinical care. 

Register your interest to become an early adopter.



Consistently evolving technology including artificial intelligence, mobile and wearable devices.

Digital and virtual health practitioner solutions that increasingly can be delivered from anywhere on the globe, to a generation of digital natives.

Evolving scope of practice, to ensure the highly skilled optometry workforce are more effectively able to meet community need.

Big data driving decision making, which for those that have the capability, can improve efficiency and productivity at both a system and practice level.

Developing alternative models of funding, with a need to reduce the heavy reliance on private health insurance.

Changing social demographics, with an ageing population and escalating rates of chronic disease



How does the optometry profession become less reliant upon private health insurance, and diversify its ultimate source of funding?

How does the optometry profession provide more consumer-centric care leveraging digitisation and big data?

How does the optometry profession reduce its cost of customer acquisition and become more efficient in order to compete virtual health practitioners?



Vspry is a fresh and complementary source of new optometry funding, independent of government policy, and independent of private health insurers.

Vspry has the capacity to bring new health-conscious patients to your store without relying upon gimmicky insurer-driven incentives.

Vspry can link a consumer's wellness plan to regular eye care visits.

Register your interest to become an early adopter.