Financial and payment solutions are at the heart of any modern platform or marketplace. If you don't have control over how and when customers of your marketplace pay, you are leaving considerable value on the table.
There is a reason why Apple, Starbucks, Amazon, Google and other leading platforms provide financial and payment solutions. Control the cash so that you can orchestrate the experience of your users. Orchestrating sales today, but also nurturing sales in the future is critical to creating network effects on your platform or marketplace.
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